Pamela Anderson is partnering with the wellness brand arrae for the launch of a new supplement line geared towards women over 45, that “redefines how women navigate perimenopause, menopause, and midlife changes.”
The new product is called MB-1 45+, which is an extension of the company’s popular MB-1 (Metabolic Burn) line. The natural formula is said to revitalize metabolism, balance hormones, and provide steady energy levels, “empowering women to show up with ease and confidence.”
MB-1 45+ contains a targeted blend of eight clinically-studied ingredients, including a targeted probiotic, essential nutrients, and herbs to support women through every stage of menopause. The company recommends two doses per day for a minimum of three months to see results. If taken correctly, the product promises to help increase circulating estrogen levels, reduce cravings, stabilize mood, and promote healthy weight management.
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For years, perimenopause and menopause has been stigmatized and undertreated, despite the fact that it’s an inevitable part of life for women of a certain age. Having Anderson as the face of the product helps bring the conversation into the mainstream and give women access to a product that may alleviate some of the more unpleasant symptoms, such as insomnia and weight gain.
“Instead of resisting change, Pamela Anderson has always leveled it as a superpower, evolving with each chapter of life,” arrae co-founder Siff Haider said in a press release. “We created MB-1 45+ to support women through the process of aging, while honoring the incredible insight and confidence they carry forward. And with Pamela at the heart of the campaign, we hope to amplify this message of thriving in every season of life.”
Anderson made headlines two years ago at Paris Fashion Week when she went makeup free, and has since continued to go barefaced at premieres and events. She’s also been outspoken when it comes to aging and self-acceptance.
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“I know I wasn’t making strides toward world peace, but I was making a statement,” Anderson told Vogue in October 2023. “I just thought, ‘I’m doing this for all the girls out there.’ I’ve had stepdaughters in past relationships and my sons have girlfriends, and this was for them. In this day and age, do we even know what a face looks like anymore? This is it.”
Last year, the 58-year-old shared some thoughts on aging with a poem posted to Instagram, along with a couple of black-and-white, makeup-free photos.
“Life humbles you,” Anderson wrote at the time. “As you grow old … you stop chasing the big things and start valuing the little things … Alone time, enough sleep, a good diet, long walks, and quality time with loved ones. Simplicity becomes the ultimate goal.”
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With the launch of MB-1 45+ on Monday, Sept, 22, the first 100 customers will also receive a bottle of Sonsie Super Serum from Pamela Anderson’s holistic skincare brand.
