Yes, National Brow Day is a thing! And whether you’re in need of new tweezers to tame stray hairs or a long-lasting wax to keep your arches set in place, there are plenty of deals worth browsing. We’ve rounded up the best offers to help you get the brows of your dreams.
Anastasia Beverly Hills
It wouldn’t be a true brow roundup without mentioning Anastasia Beverly Hills, the brand that practically pioneered the eyebrow movement. On October 2nd, ABH is giving fans the chance to stock up on their favorites — from the cult-favorite Brow Wiz to the Brow Definer and Brow Genius. Shoppers can also score up to 40% off iconic Brow Kits with code BROWDAY.
Benefit Cosmetics
Benefit Cosmetics is also celebrating this day with “50% Off Goof Proof & 24-HR Brow Setter for nonstop brows”! Just use code BROWDAY at checkout. The Goof Proof Brow Pencil is designed for easy, mess-free application to add color and definition, while the 24-HR Brow Setter locks your brows in place with an all-day, humidity-proof hold.
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Kosas
If you’re looking for something that feels light and airy on your brows, look no further than the Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel. And right now, it’s on sale for 50% off, dropping from $25 to just $12.50 — perfect for adding subtle definition and volume without weighing your brows down. Plus, it comes in a wide range of shades, so you can find your perfect match with ease.
Ulta
Ulta is also celebrating National Brow Day with sales on a variety of popular brands, from NYX Cosmetics to Maybelline. These deals run through October 4, 2025, giving brow lovers plenty of time to stock up on their favorite tools and products. If you love a drugstore deal and don’t want to pay a pretty penny for eyebrow products, look no further than NYX Cosmetics’ Brow Tint Waterproof Pen, currently available with a buy one, get one 50% off deal.
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Another deal from Ulta worth mentioning is Loreal’s 24 Hour Brow Lamination pen. Normally priced at $16, is now only $11.19. This showstopping tool aims to lift and hold brows with up to 24 hour wear. You can’t get better than that!
Which deals will you be shopping for on October 2?
