LeBron James had the internet buzzing on Tuesday after hinting at a “decision of all decisions,” evoking memories of his infamous 2010 ESPN special, The Decision, when he announced he was leaving the Cleveland Cavaliers for the Miami Heat. But instead of shocking the basketball world this time, the Lakers star pulled a classic LeBron-style troll: it was all for a Hennessy ad.
James posted a video on X (formerly Twitter) showing him sitting in a chair on the court — a clear nod to that 2010 moment with reporter Jim Gray. He even included the hashtag #TheSecondDecision to drive the point home. Naturally, speculation went wild. Fans wondered if 41-year-old James might finally be announcing retirement, or revealing some major career move.
“Turns out, Tuesday’s announcement had nothing to do with basketball,” James admitted, linking to the ad with a few playful emojis. The video parodied The Decision, this time promoting Hennessy instead of an NBA career pivot.
https://t.co/NGqV2C0dSy
— LeBron James (@KingJames) October 7, 2025
Considering the context, it’s no surprise fans read into the teaser. James hasn’t been particularly forthcoming about his future on the court. In September, when asked about retirement during training camp, he said he was excited to play another season but acknowledged, “I know the end of my career is a lot sooner than later.” He didn’t provide any further details, leaving the door open to speculation.
That uncertainty fueled an interesting ripple effect: tickets for the Lakers’ final home game of the season briefly skyrocketed on StubHub, with prices jumping to $746 for the cheapest seats as of Monday afternoon. By Tuesday morning, prices had started to drop again. Clearly, fans were ready for a historic announcement — just not one involving whiskey.
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Of course, LeBron isn’t exactly slowing down. Last season, he averaged 24.4 points, 8.2 assists, and 7.8 rebounds, leading the Lakers to the playoffs before a first-round loss to the Minnesota Timberwolves. Despite being in the later stages of his career, he’s still performing at an elite level.
