Kylie Kelce is officially taking her breakout podcast brand to YouTube. The Not Gonna Lie host announced a new limited video series titled FAFO, debuting November 4 on the Not Gonna Lie YouTube channel, and teased the project with a playful clip that doubles as a mission statement.
In the announcement video shared on Instagram, Kylie darts around her house packing a hilariously random assortment of items — a snowboard, a cooking pan, and more — into a bag. Her husband, retired NFL star Jason Kelce, pops in to ask, “Where are you going with all that s***, Ky?” Kylie’s answer is the name and ethos of the show: “I’m going to f*** around and find out!”
The caption underscores the premiere and call to action for fans: “Time to f*** around and find out. @kykelce’s new video series premieres on November 4, only on the Not Gonna Lie YouTube channel. More details to come, but until then, don’t forget to subscribe!” FAFO is being billed as a spinoff of Not Gonna Lie and is produced by Wave Sports + Entertainment.
FAFO Extends Not Gonna Lie’s Breakout Moment
Kylie Kelce’s expansion to YouTube follows a headline-making podcast debut. Not Gonna Lie shot straight to No. 1 on Spotify when it premiered earlier this year, briefly unseating The Joe Rogan Experience. Since then, the two shows have traded places in the top two, while Not Gonna Lie has held strong at No. 1 on Apple Podcasts, signaling sustained momentum that few new series enjoy.
That rapid rise built a sizable audience across platforms, making a visual offshoot a logical next step. The FAFO teaser leans into Kylie’s candid, approachable humor — the same energy that helped the podcast break out — while promising a more hands-on, experiential twist that only works on video. The result is a brand extension that keeps the core personality intact and invites viewers into a different kind of weekly watch.
Wave Sports + Entertainment, the digital studio behind Not Gonna Lie, is also producing FAFO, giving the spinoff a consistent creative backbone. The limited-series format suggests a defined run rather than an open-ended upload schedule, which should help the new show roll out with event-style urgency and a clear beginning, middle, and end.
Addressing The Algorithm — And Owning The Conversation
With success came heavy scrutiny, something Kylie addressed directly on Not Gonna Lie earlier this year. In a January 2025 episode, she noted that one of the most common searches circulating alongside her rise was a blunt, “who the f*** is Kylie Kelce?” Rather than bristle, she pointed out how that behavior actually feeds the machine. “Do we do like a segment on algorithms and explain to people that if you engage with the content and if you write my name and s***, you’re just gonna keep getting me on your timeline?” she joked on the podcast.
That pragmatic read on audience behavior tracks with how she’s approached the show’s sudden popularity. Speaking to The New York Times, Kylie emphasized she’s focused on making content people want to consume — not stoking drama. “If that puts us there for a week, cool. If it puts us there for longer than that, cool. But I also don’t need to feed any conflict that’s created by it,” she said.
FAFO seems designed to channel that same philosophy into a fresh format. Instead of reacting to online noise, the teaser highlights an upbeat, try-anything attitude that invites discovery and play — a natural fit for YouTube, where curiosity-driven concepts often thrive. The quick cameo from Jason Kelce, delivered with his trademark deadpan, helps set a relaxed tone that will be familiar to podcast listeners without turning the series into a couples show.
Premiere Details & What To Expect
FAFO premieres November 4 exclusively on the Not Gonna Lie YouTube channel. Specifics on episode count and structure are still under wraps, but the title and teaser offer a strong hint at the vibe: practical, lighthearted experiments and challenges driven by Kylie’s personality. It’s the kind of premise that can pivot week to week while keeping a consistent hook — and it fits neatly alongside the more conversation-forward podcast.
While FAFO is positioned as a spinoff, the project isn’t just an extra: it marks a meaningful step in solidifying Not Gonna Lie as a multi-format brand. With Wave Sports + Entertainment on board, the series has the production support to feel cohesive with the parent show while carving out its own identity on video.
For fans, the takeaway is simple: if Not Gonna Lie has been your weekly listen, FAFO looks like the watch that pairs with it. Between the strong audience the podcast has amassed and Kylie’s no-nonsense, algorithm-savvy approach to content, the new series arrives with both momentum and a clear point of view.
FAFO arrives November 4 on the Not Gonna Lie YouTube channel. Subscriptions are open now, with more details promised ahead of the premiere.
