Starbucks’ holiday merchandise season is back in full force, and the coffee giant is kicking things up a notch with a new limited-edition collaboration just in time for December. After this fall’s frenzy over the adorable 20-ounce “Bearista” cup, the company has confirmed a fresh drop featuring lifestyle brand Roller Rabbit, known for bold, cheerful prints. The special-edition cups are set to arrive December 2, giving fans another chance to snag festive drinkware before it disappears from shelves.
In a November 6 statement shared with People, Starbucks acknowledged the intense demand spurred by this year’s early holiday rollout. “The excitement for our merchandise exceeded even our biggest expectations,” the company said, adding that “despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.” Starbucks also apologized to those who missed out: “We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
With Roller Rabbit stepping in for the next wave of releases, Starbucks aims to channel that same buzz into a fresh, gift-ready lineup. While the Bearista craze may have set a high bar, the new collection blends Roller Rabbit’s vibrant aesthetic with Starbucks’ holiday identity—an eye-catching match made for collectible hunters and seasonal sippers alike.
Roller Rabbit Collab Ignites Early Buzz
Even before the official on-sale date, the collaboration has stirred social chatter. A preview posted by Instagram account @snackolater sparked immediate interest, with comments from shoppers who say they’ve already spotted Roller Rabbit pieces in select locations. “The Roller Rabbit is already out in some stores, I saw it this weekend… and you can order a gingerbread latte now,” one commenter wrote. Another summed up the persistent fan request that’s dominated the season: “BRING BACK THE BEARISTA.”
Starbucks hasn’t indicated a Bearista restock, but the company’s note about unusually high demand explains why some items vanished so quickly. That context also sets expectations for the Roller Rabbit drop: if prior releases are any indication, early arrivals and staggered availability by store aren’t out of the ordinary, and the most sought-after designs could move fast once December hits.
The Roller Rabbit collaboration isn’t the only holiday play in Starbucks’ arsenal. Alongside the limited-edition cups arriving in December, a broader assortment of new seasonal merchandise has already rolled into stores as of November 6, covering everything from stainless-steel tumblers to ceramic mugs designed for cozy nights in.
What’s New In Stores Now
For holiday shoppers looking to pick up gifts (or an upgrade to their own morning routine), Starbucks’ current lineup has options across styles and price points. The White Ribbon Tumbler brings glossy seasonal polish with delicate gold ribbons and a go-anywhere silhouette at $21.95. For a more festive statement, the Gingerbread Cookie Tumbler wraps a bright red finish in playful cookie motifs for $24.95.
Those who prefer ceramic will find the White Pleated Mug’s soft, textured design tailor-made for year-round use, priced at $21.95. Pet lovers can lean into the cuddly vibes with the Holiday Puppy Tumbler—featuring a brown pup in a red check scarf—available for $24.95. Starbucks’ brand heritage also gets a nod with the Siren’s Tail Mug, which adds a textured, scale-inspired finish to the classic handle mug at $19.95.
Travelers and commuters can reach for the Gingerbread Travel Mug, a gray stainless-steel option that keeps drinks hot on the go and features cookie accents for $29.95. Looking for a luxe gift? The Golden Poinsettia Mug arrives packaged in a bold red gift box and makes a premium impression at $29.95. Meanwhile, the Red Ribbon Tumbler blends stainless-steel construction with holiday bow detailing that subtly echoes the barista apron strings at $27.95.
The higher-capacity crowd isn’t left out either. The sleek White Starbucks Tumbler leans minimalist and durable, a stainless-steel staple suited for year-round use at $39.95. Bringing in a classic holiday tone, the Starbucks Christmas Mug features a festive green body with snowflake details and a tree-inspired handle capped by a gold star, priced at $19.95. Rounding out the lineup, the Gold Speckled Tumbler pairs a deep green base with shimmering accents for a refined finish at $32.95.
Release Date, Availability, And How To Buy
Starbucks’ Roller Rabbit collection is slated to debut December 2 as a limited-edition release. As with most seasonal drops, availability is expected to vary by location, and quantities will be limited. Given the Bearista sell-outs earlier in the season—despite expanded shipments—fans interested in the collaboration may want to check local stores on launch day.
For now, the November wave offers plenty of options to fill stockings, refresh morning routines, or pair with a seasonal latte. The mix of stainless steel and ceramic pieces means there’s a style tailored to nearly any occasion, whether you want something gift-ready out of the box or a durable tumbler for daily commutes.
Between the instant sell-outs, the Roller Rabbit team-up, and the steady flow of new arrivals, Starbucks has turned its holiday merch push into an event of its own. If the early social-media momentum is any sign, the December collaboration could be the season’s next quick mover—one more reason to keep an eye on shelves as holiday cups make their return.
