Krispy Kreme is sweetening the deal this fall. Starting November 3, the iconic doughnut brand is rolling out a major menu refresh with nine new flavors — six permanent additions and three seasonal, limited-edition treats — alongside a pop-culture crossover led by R&B star Montell Jordan.
The lineup spans cookie-inspired doughnuts and indulgent, filling-packed creations, designed to give fans more ways to customize their next dozen. It’s a sizable expansion for a core menu that rarely changes this dramatically, and it arrives with a nostalgia-laced soundtrack to match.
What’s New On The Menu
Krispy Kreme’s update introduces six new permanent flavors that are here to stay, complemented by three rotating seasonal selections for a limited time. While the brand is keeping emphasis on variety over strict categories, the new slate highlights two clear themes: dessert-inspired elements and cream-forward indulgence.
Cookie-influenced doughnuts join the mix, nodding to classic flavors that fans already crave outside the doughnut case. Meanwhile, filling-focused offerings lean into rich textures and satisfying centers, giving the original ring some decadent competition. Together, the nine additions aim to make every box feel more personal — whether you’re building a dozen for the office or grabbing a few for a movie night snack.
Alison Holder, Krispy Kreme’s Chief Brand and Product Officer, underscored the strategy behind the expansion: “We’re so excited to introduce nine new flavors to our lineup so everyone can build a dozen that’s as unique as they are. Our goal is to offer more variety, more flavor, and more choice for our customers.”
The seasonal trio will only be available for a limited window, giving frequent visitors something new to discover while the permanent six establish a refreshed foundation for the brand’s everyday selection.
Montell Jordan Remixes A ’90s Classic For The Launch
To celebrate the rollout, Krispy Kreme tapped R&B singer, songwriter, and Grammy winner Montell Jordan to reimagine his 1995 No. 1 hit “This Is How We Do It.” The new version — aptly titled “This Is How We Dozen” — brings a playful spin to the throwback anthem and anchors the campaign with instantly recognizable energy.
The collaboration leans into the feel-good, communal spirit of both the song and the brand. The campaign invites fans to show how they’re enjoying the updated lineup — think fresh doughnuts, big smiles, and maybe even a few dance moves. It’s a straightforward call to celebrate, built on the kind of hit that gets a room singing along within seconds.
“My music is about celebrating good times, and nothing brings people joy quite like a dozen Krispy Kreme doughnuts,” Jordan said. “Being a Krispy Kreme fan, doing this remix for their new core menu is a blessing. Krispy Kreme does doughnuts like nobody does!”
The partnership pairs a chart-topping ’90s staple with a brand built on ritual — morning coffee runs, office treats, and weekend traditions. By giving the rollout a singalong hook, Krispy Kreme turns a menu update into a pop-culture moment, one that invites participation beyond the pastry case.
Why It Matters For Fans
For regulars, the appeal is simple: more choice without sacrificing the classics. The six permanent flavors bring fresh options to the everyday lineup, while the limited-time seasonal treats keep things dynamic for the adventurous. It’s a balance designed to reward both the loyalists and the try-everything crowd.
For pop-culture fans, the Montell Jordan tie-in adds an extra layer of nostalgia and fun. A playful remix like “This Is How We Dozen” is the kind of throwback that travels fast, whether it’s backing a social clip or soundtracking a spontaneous office dance break when someone walks in with a green-and-red box.
Crucially, the messaging centers on personalization. With nine new picks entering the rotation, building a dozen “as unique as you are” becomes part of the experience — and part of the story Krispy Kreme is telling as it expands its menu.
When The New Doughnuts Arrive
The new flavors debut November 3, with the six permanent additions joining the core selection and the three seasonal doughnuts available for a limited time. That timing gives fans a head start on celebratory treats as the holidays approach, and the campaign’s social-friendly remix encourages sharing how you enjoy your box — whether that’s a late-night bite, a weekend splurge, or a communal spread for a binge-watch session.
With nine new flavors, a nostalgic soundtrack, and an open invitation to get playful, Krispy Kreme’s latest update doubles as a reminder of why the brand remains a reliable joy-delivery system. Grab a dozen, cue up “This Is How We Dozen,” and find your new favorite — because starting November 3, there’s a lot more to choose from.
