Tana Mongeau’s annual “Tanaween” tradition returned in full force, and the influencer once again delivered a string of elaborate, pop culture–savvy Halloween costumes that doubled as mini photo shoots. From a cheeky Chili’s homage to a Sex and the City group ensemble and a couples costume nodding to Kylie Jenner’s “King Kylie” era, Mongeau leaned into high-concept looks with the help of frequent collaborator Trisha Paytas and a few close friends.
Tanaween 2024 Brings Playful Pop Culture Deep Cuts
Chili’s Fried Mozzarella With Trisha Paytas
Mongeau kicked things off with a delightful food-culture wink: Chili’s fried mozzarella. Teaming with Trisha Paytas, the duo dressed as two halves of the appetizer, complete with a gooey cheese pull connecting their costumes. They took the bit on location, posing outside and inside a local Chili’s before sharing an order of the real thing.
The influencer’s longtime love of the chain provided a built-in punch line. Mongeau previously went viral in a podcast moment with creator Jake Shane, shouting, “What?! What?! You’ve never been to Chili’s?!” when he revealed he’d never been. She revived the clip on TikTok, lip-syncing the audio with Paytas while in their mozzarella getups, turning a niche in-joke into a full-blown Tanaween set piece.
Death Becomes Her Duo Tribute
Mongeau and Paytas paired up again for a glossy homage to Robert Zemeckis’ 1992 cult classic Death Becomes Her. Mongeau stepped into Meryl Streep’s glamorous shoes as Madeline Ashton, while Paytas donned Goldie Hawn’s sharp wit as Helen Sharp. The looks leaned into the movie’s campy, immortal-diva energy and theatrical flair, a fitting choice given Paytas’ longtime fandom for the film and its stage musical adaptation.
Paytas spotlighted Mongeau’s commitment in her caption, praising the collaboration: “@tanamongeau getting into character from a movie/musical she’s never seen before is true friendship goals.” It’s not the duo’s first time going full-camp together; last Halloween, Mongeau and Paytas teamed with Holly Madison for a Beauty and the Beast throwback as the animated Bimbettes, blonde ponytail wigs and all.
Sex and the City Squad With Close Friends
Mongeau also traded solo spectacle for ensemble synergy, assembling a Sex and the City group costume with friends. She donned Carrie Bradshaw’s iconic tight curls and downtown-chic styling, while Ashly Schwan channeled Samantha Jones, Isabella Fusco took on Charlotte York, and Trevi Moran completed the quartet as Miranda Hobbes.
The group staged the day like a SATC montage, from shopping at Saks Fifth Avenue to catching up over cocktails—mirroring the rituals that defined HBO’s seminal comedy. Though Mongeau noted in the comments she’s personally “more of a Samantha,” she fully committed to Carrie’s look for the shoot. It’s also a reunion of sorts: Mongeau and Schwan coordinated last year as Dallas Cowboys cheerleaders.
Couples Costume: A Nod To Kylie Jenner’s “King Kylie” Era
Tanaween isn’t complete without a headline-ready couples costume, and Mongeau and boyfriend Makoa embraced Kylie Jenner’s “King Kylie” era for the Unruly Halloween Party in West Hollywood. Mongeau built the costume around a beauty-business wink of her own, explaining at the event, “I released my own lip kit with Tarte. I’m in my lip kit era myself, and it changed my life so I can’t imagine how Miss King Kylie felt.”
Makoa appeared in a rapper-inspired look the couple described as Travis Scott. In the comments, some fans suggested the styling resembled Tyga more closely, prompting debate in Mongeau’s mentions. Mongeau has previously claimed she hooked up with Tyga, adding an extra layer of internet intrigue to the costume conversation without derailing the night’s theme.
It’s not the duo’s first buzzy Halloween appearance at Unruly. Last year, Mongeau made headlines in a painstakingly detailed recreation of Lady Gaga’s meat dress—with Makoa suited up as a “Moon Man,” a playful nod to the MTV Video Music Awards statue. The couple’s 2023 lineup also included Sharpay Evans and Chad Danforth from High School Musical and a full Na’vi transformation from the Avatar franchise.
Why Tanaween Works
Mongeau’s Halloween approach succeeds because she treats each idea like a fully produced set piece. The concepts are accessible—Chili’s fried mozzarella is a universal delight—but executed with influencer-grade precision: custom pieces, location shoots, and a steady stream of platform-specific content that reframes each costume as its own viral moment.
She also leans on collaborators who get the assignment. Paytas brings a deep bench of pop culture references and a willingness to go theatrical; Schwan, Fusco, and Moran make ensemble ideas feel like episodes. Mongeau’s knack for tying each look to a broader story—be it a favorite chain restaurant, a cult-classic film, or a personal beauty milestone—keeps Tanaween from feeling like a one-off photo dump.
Most importantly, the selections pass the rewatch test. A Death Becomes Her tribute doubles as a gateway for younger fans to discover the movie. A Sex and the City quartet taps into fashion nostalgia. A “King Kylie” homage bridges internet history with Mongeau’s current ventures. It’s all engineered for scrolling, sharing, and cosplay inspiration.
With another year of meticulously staged costumes in the books, Mongeau reinforces why Tanaween has become an anticipated staple for her audience. Whether she’s glamorizing a plate of fried mozzarella or stepping into Carrie Bradshaw’s heels, the results are unmistakably on-brand: bold, referential, and built to live across feeds.
