Swifties aren’t the only ones ramping up for Taylor Swift’s highly anticipated new album, The Life of a Showgirl. KitchenAid is joining in on the excitement with a dazzling new stand mixer.
On September 29, KitchenAid unveiled their new appliance, wowing fans with its flashy and dare I say, enchanting design.
“Drumroll please… introducing the KitchenAid® Tangerine Twinkle Stand Mixer: a vibrant orange, carefully painted in a small batch and finished with a sparkly, metallic flake finish designed to make your kitchen shine. 
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There’s a catch though—only twelve of these mixers will be available!
Fans can enter for a chance to win at the KitchenAid Showbiz Sweepstakes or via the link in KitchenAid’s bio. According to the brand, “The Sweepstakes ends 10/3/25 at 11:59 PM ET. Open to legal U.S. residents of the 50 states and D.C., aged 18 or older.”
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Fans have been buzzing about the news all morning.
Singer Jordin Sparks even shared her excitement, writing, “OH MY GOSHHHHHH! IT’S GLORIOUS! 
” Another fan asked, “Can I just purchase it ?”
A third chimed in saying, “You really did threaten us with a good time! We all had our wallets ready ”
If you aren’t one of the lucky winners of the Tangerine Twinkle Stand Mixer, don’t worry—KitchenAid is still helping fans step into a new baking era.
From September 30 to October 3, the day Swift’s new album will be released to the public, KitchenAid will host live, virtual cooking classes on Instagram. The sessions feature recipes the “Love Story” singer is known for, including chai cookies, pastry pockets, and sourdough loaves.
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The beloved brand is also offering $150 off the Artisan Series 5-Quart Tilt-Head Stand Mixer from September 29 through October 6.
KitchenAid isn’t the only brand gearing up for Swift’s new album. Funfetti just released a limited edition rainbow-inspired bread mix that is already sold out. The New York City based bakery, Baked by Melissa also just dropped The Life of a Showgirl themed cupcakes.
I wonder what other baking brands will whip up before the album drops this Friday, October 3rd. Are you ready for it?
